Imagine your logo being recognized.
Imagine people remembering your name and noticing you when you are participating in a program.
Your logo can do that for you.
That’s how successful a log can be. That’s how a logo can make you stand out and bring more customers to you. That’s how a logo can work for you when you’re not there.
Because your logo is your signature and your brand.
It’s your decoy.
What your logo should look like?
Your logo should tell people three things:
1) What you write (fantasy, romance, realistic stories, historical, mysteries, thrillers, etc.)
2) Who you write for
3) Create a tone, an atmosphere that reflects you
How to create your logo?
WHAT YOU WRITE: If you write romance, you might want to create a logo with flowers, chocolate, and hearts or things that evoke romance. Be straightforward and obvious. A logo needs to catch someone’s eye and be unambiguous.
If you write thrillers or mysteries, think bloody knives and weapons.
If you write fantasy, think goblins, fairies, or wands.
WHO YOU WRITE FOR:
Your audience should figure somewhere. Put an image of a kid, a teenager or an adult. Make it clear. Attract the right audience.
If you write humorous stories, your logo should bring a smile on someone’s face.
If you write gothic stories, at least add a bat or a gloomy castle into your logo.
If you write vampire stories, add some blood dripping from your words.
If you write adventure, a back pack is in order.
It's okay to be cliche as long as you add a personal touch.
Own your brand. Make sure your logo is unique enough to represent you and only you.
Add a slogan. What do you stand for? What do you want to create in your reader?
Maybe you want to seduce your reader, or transport them on a different planet, or make them think.
Whatever your slogan, it is uniquely you. It’s your promise to your readers.
Show a side of yourself that's uniquely you. Maybe you love roses or you love books (obviously), then add something that will say it's me and I invite you in my world. You might like diversity, so add diverse characters. Maybe languages are important to you, then add words in different languages.
It's okay to show some vulnerability!
You can use you production tool to make those logos.
Microsoft Word has a transparency feature (double click on the image), many fonts, send to back or to front tool, grouping, etc.
Use Photoshop or Inkscape (free).
Use Canva, it's free,
It is very simple to create images online nowadays,
Some free online sites offer logo creation tools for free or for a small fee. Try them out.
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