No matter what people tell you.
You need visibility.
Market yourself and you won’t regret it.
Even if agents keep saying that you don’t need a platform to get published, you need a platform to stand out and get noticed by the people you care the most about: your readers.
More than ever before writers cannot be just creatives; they also need to be marketers.
It is not enough to write a damn good book and find a publisher anymore.
In order to draw attention to your stories, to hook your readers, you need a solid plan to stand out in the rowdy competition.
Think about it.
Every day a new debut author comes to the market. And their novels are kick ass. Books get better and better every day. That’s a lot of people to compete with. That’s a lot of talent to face.
You probably never heard of most debut authors. Their name is a mystery. You might not even suspect you have that many competitors, but they are out there. And their novels are just as good as yours.
The only difference between their novel and yours is visibility.
If you want to be successful, you need to stand out from the crowd. Even a novel that gets a lot of hype sometimes does not do very well because the author did not put in the effort of marketing it.
So, you thought it was hard enough to write a book… Think farther.
Some writers hire publicists because, frankly, they can’t do it all.
Some writers invest thousands of dollars in ads.
What if you could get your name out there years before you publish anything?
What if your name stood out before your next publication? Would that be good for your sales?
Yes! A resounding yes.
Building your own platform means earning people’s trust.
Much more than attention grabbing, your blog is a platform to communicate.
If people trust you and see you as a professional, then they will be more likely to pick one of your books and check them out.
Because it’s all about communication and expertise.
People need to hear your voice, no matter what your expertise is. They need to trust that voice.
You might think you don’t know much about anything or blogging is too much work.
You are the only person to know about something.
You know about it well enough to share.
You have something important to say.
Maybe you have a lot of ideas and you want to share them. Offer prompts to authors.
Maybe you are at home and you take care of kids. Maybe you know how to organize your life around kids or you read them interesting stories, and you can blog about that.
Maybe you are a cop and you write thrillers. You are among the few who know the ins and outs of police work. Share that.
Maybe you are a lawyer and you write mysteries. You are one of the few who will know how your line of work can help write mysteries.
Maybe you are a librarian and you write fantasy. You are one of the few who catch people’s secrets just by knowing what they read about.
No matter what you are interested in, this can find a place in a blog.
Maybe you know how to research, editing or are interested in trends, or you read a lot of thrillers or podcasts. Share that.
You can write articles, use bullet lists, gather links to other resources, review novels, interview people or made short podcats.
Find your specialty.
Your own style.
Everybody starts slow and low. Everybody starts with something so-so, then grow from there.
Show your unique voice. Offer a great content people want to read about.
If they like your voice, trust you, like you, they will be more inclined to read your books.
Focus on interesting, unique, and practical content.
Offer thought provoking ideas to ice the cake.
The more generous and genuine the content, the more believable and trustworthy you will sound.
And do not be scared to appear vulnerable because that’s what helps people relate to you. I know, easier said than done.
Here is a file to organize your thoughts and jot down ideas after you narrow down your field of expertise. Keep well focused. And if you are a jack of all trades, duplicate the document and tackle one subject per page. That should give you plenty of ideas to blog about.
So, what are you going to blog about?
Share your ideas.
Do you already have a blog?
Share your link below.
Download the Word Document below
and get organized!